I’ve been thinking a lot lately about what it means to make an effort, and what it means to be in a relationship, or a friendship, or in long-term care for someone.
I’m Omar, and I’m the founder and CEO of Kinnect, an early-stage startup focused on improving relationships by using memories to bond and bring families closer. Memories can be digital, lasting through generations, or printed in a book. Some are shared, some are unspoken. Often, they become the most important treasures in our lives. They represent the people who came before us, the people still with us, and they sometimes offer insight we wouldn’t have otherwise.
When I think about who we’re really fighting with when we say we’re too busy to improve or maintain a relationship, I realize it’s often the people we love the most. The ones we care about. The ones we think about. The ones we regret drifting from.
So who are we actually at odds with? As a society, who are we drawing lines against?
We’re lonelier than ever. One in four people globally feel lonely. Depression rates are rising. Mental health systems are under attack. Yet there are so few things designed to help us improve our relationships or bring us closer.
At the same time, parasocial relationships are becoming normalized. People fall in love with influencers or celebrities they don’t know. We say we’re too busy to send a message, to leave a voice note, or to make a call. But we spend over eight hours a day on our phones.
Why is that?
Why is it so hard to say something as simple as "I'm sorry"?
Kinnect is the platform built to solve this. Private, invite-only, no ads. The Echo feature sends your group one question a day. Kin Groups keep your people close without a public feed or algorithm between you. Start free at kinnect.club.
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