Starting the end-of-life conversation is hard. Where do you begin?
A private way to reflect on what matters most, with the option to download and share your summary or keep it just for yourself. Reflection data is deleted after 7 days.
Start your reflection
A Desktop and phone screen with the What Matters Most web app on it.
A Desktop and phone screen with the What Matters Most web app on it.
A Desktop and phone screen with the What Matters Most web app on it.
A text message asking what goals you hope to achieve before your next birthday.
A text message asking what makes you happy.
A text message asking what brings you joy.

Starting advance care planning can feel intimidating, until now.

We created an easy and free online guided reflection that gives you a free downloadable summary at the end.
No legal forms. No jargon.
Free PDF summary of the experience.
This is personal. Data deletes after 7 days.

This experience guides you with gentle and honest reflections.

About your life, relationships, and values.
Who are the people that matter most to you? How do they support you?
You chose to avoid Artificial life support machines - why?
A picture of Doctor Evan

Meet Kinnect's Medical Advisor

Built with medical credibility

Created in collaboration with Dr. Evan Ciarloni, an internal medicine and geriatrics physician guiding patients through this process.

Get a free summary

This is not a legal document. It is a summary you can share with your doctor, family, or anyone you choose.

All data deletes after 7 days

Whether you complete it or not, your data is your business. It is deleted from our servers after 7 days.
Start your reflection
“I created What Matters Most because I've seen, over and over, how tough it is for people to talk about the later stages of life — and how much harder it gets when we put it off. When those conversations don't happen early, the people we love are left making decisions in the dark — often in stressful moments, without knowing if they're honoring what we truly want.”
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— Dr. Evan Ciarloni, Medical Advisor, Kinnect

It’s hard to talk about the end. It’s even harder to lead the conversation.

Most physicians are responsible for guiding end-of-life care, but can't do it all alone. We're here to help.

67%

of physicians cite time constraints as a major barrier to end-of-life care planning conversations (John A. Hartford Foundation, 2016)

66%

of physicians report having received no formal training in conducting end-of-life care planning discussions (Lakin et al., 2016)

75%

of physicians say it is primarily their responsibility to initiate end-of-life conversations (Lakin et al., 2016)

Give your loved ones and caregivers clarity, not questions.

Let your care reflect who you are.

This reflection helps loved ones and care teams understand what matters most to you; your values, not just your symptoms.

Because end of life planning isn’t just paperwork.

Real support begins with knowing the person, not just the patient.
A phone screen of the Enjoyment of Life Section from the What Matters Most web app.

Make decisions now, not in a crisis.

Helps family and care teams act with confidence, knowing what you truly want.

Go at your own pace.

Take all the time you need. You can pause, come back later, or revisit questions whenever you like.
Start your reflection
A phone screen of the Connecting Section from the What Matters Most web app.

Make decisions now, not in a crisis.

Make decisions now, not in a crisis.

Something this important should be easy.

You can save it, print it, or share it with anyone who should know.

Just a quiet space to focus.

This free, mobile-friendly guide takes just a few minutes. Your answers can be downloaded as a PDF.
Start your reflection
A phone screen of the Download Responses Section from the What Matters Most web app.

Part of Kinnect’s mission to keep stories and connections alive.

What Matters Most helps you share your wishes and values with the people who matter to you. It is one way Kinnect supports you in protecting what matters, from life stories to important care decisions. Private, simple, and always in your control.
Start your reflection

Blogs from our Library

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Memory loss

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FAQs

How do I get started on WMM?

Click “Start your reflection,” answer the guided questions, and instantly receive a private summary. You can keep it for yourself, print it, or share it with loved ones or your healthcare provider.

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How does this tool compare to other planning guides?

Unlike generic planning templates, What Matters Most is created with medical credibility in collaboration with a physician experienced in end-of-life discussions. It is easy to use, free, privacy-first, and designed to be the start of the journey.

What is Kinnect’s What Matters Most tool?

What Matters Most is a free, doctor-designed reflection guide that helps individuals, families, and caregivers start meaningful conversations about advance care and end-of-life planning. The tool uses simple guided prompts and gives you a private summary you can save or share.

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Who should use this tool?

Anyone who wants to clarify, document, and communicate their wishes for future care. This includes individuals planning ahead, family members supporting a loved one, caregivers, and healthcare providers who want to start the conversation in a compassionate way.

Is this a legal document?

No. This is not a legal form. It is a reflection tool meant to spark meaningful conversations and guide care based on your values.

Do I need a medical condition to use this?

Not at all. This tool is for anyone who wants to think ahead and help their loved ones understand what matters most—at any stage of life or health.

Is it really free?

Click “Start your reflection,” answer the guided questions, and instantly receive a private summary. You can keep it for yourself, print it, or share it with loved ones or your healthcare provider.

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Is my information safe and private?

Yes. Kinnect never sells or shares your data. All information you enter is deleted from our servers after 7 days to protect your privacy.

Can I come back later to finish?

Yes. You can return within 7 days using the same device or email link, as long as your session has not expired.

Can I update or redo my answers later?

Yes. You can start a new reflection anytime. Many people revisit their answers as their situation changes.

Can I share my PDF with a doctor or loved one?

Yes. Once completed, your reflection is moved into a .PDF for you to download. You can forward it to anyone you trust: a partner, doctor, care team, or family for example.

Can this be used in a clinical setting?

Yes. This tool is designed to be simple and flexible enough for clinical use like hospitals, hospices, nursing homes, or primary care visits.

Can I use this with my patient or client?

Absolutely. Healthcare providers, social workers, and therapists can use this as a starting point for deeper conversations.

Is this part of Kinnect?

Yes. This tool was created by Kinnect and Dr. Evan Ciarloni, as part of our broader mission to support meaningful reflection and connection.

Does this replace legal or medical documents?

No. What Matters Most is not a legal document or medical directive. It is designed to help you prepare for those steps by giving you clarity and a record of your wishes that you can use in further planning.