Hi, I’m Omar, the founder and CEO of Kinnect. This blog is part of the "From Omar" series, where I share my reflections on family, relationships, and the culture we’re all living in. These aren’t polished takes — they’re raw thoughts I’m still working through.
I’ve been thinking a lot lately about how 2024 feels different, not just because of what’s happening but because of how much is happening all at once.
Last week, I wrote an article about Luigi and the UnitedHealthcare CEO. I said then that it wouldn’t be a "one-week story" — it would be one of those stories that continues to evolve, gets referenced in podcasts, becomes a case study, and eventually enters that “where were you when?” territory.
And now? It’s still playing out. Last week, it made it onto SNL with a viral clip on TikTok. New details are coming out, too — like how Luigi's lawyer is the same one representing P. Diddy.
This is what I mean when I say 2024 feels different. The story isn't just the story anymore. It’s the continuation of it. It’s the spin-offs, the remixes, the theories, the news headlines, and the updates that get dropped into your TikTok feed at 11 PM on a Tuesday.
The pace feels wild.
It’s not that the world wasn’t constantly moving like this — I mean, there have always been a million things happening simultaneously. But now we see it all in real time. The way it’s delivered to us is faster. It’s endless. It’s on TikTok, YouTube, podcasts, and Instagram all at once. And the thing that’s hard to process is this: The new normal keeps changing, over and over.
Every few years, something shifts — like a new algorithm, app, or device that makes it easier to consume even more of it. First, it was cable, then 24-hour news, and then the rise of Facebook and Instagram. Now it’s TikTok, Reels, Shorts, and AI-driven "for you" feeds.
It’s overwhelming.
Why it feels like culture is moving faster than ever
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